The purpose of this study was to investigate how the nutritional information on fast food menu items influences
consumers’ evaluation behaviors of those foods. Second, the study examined how consumers’ health consciousness
and objective nutritional knowledge influenced their evaluation behaviors of fast food meals with nutritional
information.
The findings indicated that first, favorable nutritional information led to significantly more favorable consumer
evaluations of selected fast food menu items than did unfavorable nutritional information. Second, consumers who
have great health consciousness and objective nutritional knowledge conducted more critical evaluations of fast food
meals after begin given nutritional information than did their counterparts.
These results provided implications for policy makers engaging in developing nutritional information and for fast
food restaurateurs. First, for the policy makers, the findings implied that the new policy of posting nutritional
information on fast food menus or menu boards was effective in helping consumer to select healthy foods. Second,
the findings implied that fast food restaurateurs should develop healthy menu items in order to attract consumers
who are conscious of their health and are aware of objective nutritional knowledge.

key words: Nutritional information, Fast food, Health consciousness, Nutritional knowledge